Domain Fitness — Website Launch & Brand Integration

We collaborated with Domain Fitness, a 32,000 sq. ft. state-of-the-art training facility, to build a dynamic website that reflects their elite performance environment and modern brand identity. The goal was to create a seamless digital experience that drives memberships, class bookings, and gym tours.

Our scope covered:

• Full website design and development using WordPress and Elementor — optimized for clarity, speed, and conversions.
• CRM integration to automate lead management — once a visitor submits their name, email, and phone number, staff are instantly notified and can book tours directly through the CRM, streamlining the entire sales flow.
• Created Terms of Service and Privacy Policy for marketing compliance and user data protection.
• Designed a brand-consistent layout using the new color palette (dark gray, white, and accent tones) and updated typography for a clean, modern aesthetic.
• Developed dedicated pages for classes, trainers, and amenities, each optimized for SEO and user experience.
• Configured analytics and mobile responsiveness to ensure smooth performance across devices.

The result is a sleek, performance-driven website that captures the energy of Domain Fitness — enhancing lead generation, automating client follow-ups, and positioning the gym as one of Maryland’s premier fitness destinations.